What is a Buyer Persona?
A Buyer Persona is an semi-fiction representation of your ideal customer.
It helps to understand their needs and ways of communication to reach them and provide them a better service.
What your buyer persona needs?
They are really looking for solutions and you are the best provider for them.
Let's think about your Buyer Persona
How is this person like?
- Demographics and Psychographics of your target market
- What Type of Marketing Digital to reach them?
- What kind of social media they consume?
- What type of off line Marketing to reach them?
- What your buyer persona need?
- How you can solve their needs?
- How you can give them, real solutions?
Who is your Target?
You have a clear understanding of who is your buyer persona. The efforts of your company will be directed to these needs. The way you please them, the long their stay with your products.
What is the differentiation for my target users?
Consumers want solutions and presenting your product as the best solution provider. Sometimes the market is so crowded and very difficult to get a distinction. Your objective is to understand who are your buyers persona and how you fulfill their need.